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What’s in a name?” William Shakespeare once asked, but in today’s digital era, a company’s logo may be even more important.

The Whopper was invented in 1957 by James McLamore (if lofty words like ‘invented’ can be applied to the concept of ‘make ...

The power that world soccer sanctioning body FIFA wields over the marketing of its prestigious event assured that 10 of the ...

General Motors still owns the building that has largely emptied of occupants since the automaker moved to a new location on ...

The Rapids will have a logo revamp while retaining their name, integrating fan feedback to refresh the brand while honoring ...

Seen for the first time this year at Augusta National Golf Club is the ANWA logo on cups and the famous green wrapping on the ...

While the Colorado Rapids work to stand out on the field, the club has long struggled to define its identity off the pitch.

Ford's new world headquarters has a lower profile than the Glass House. GM's new headquarters does, too. What it means to lose that physical presence.

The Marriott logo has replaced the automaker's vehicle brand names, which had been displayed after the GM logo was removed in ...

Jack Nicklaus is one of the greatest golfers in history. He also has one of the most recognizable nicknames, as he has long ...

Despite birds being a popular category for the past century, the Las Vegas Vultures offer a fresh look as the only Vultures ...