What is the self-reinforcement hypothesis? A new theory explains how the mesolimbic dopamine system rewards future-oriented mental time travel.

The psychology of game design relies heavily on behavioral conditioning. Grasp the science behind dopamine loops before you open your next digital loot box.

A researcher in Bochum theorizes that mental time travel can activate the reward system of the brain. The behavior thus ...

Imagining the future can feel rewarding, but new research shows it may backfire. The study explains how mental time travel ...

A study links mental time travel to operant conditioning, where successful future planning triggers reward pathways. This ...

KitKat Canada has released a viral Instagram video showing one of its delivery trucks being escorted by a security convoy, a ...

In order to predict the potential consequences of actions, it helps to envision yourself in the future and imagine the coming scenario. Some people do ...

Todays Quote by B.F. Skinner shows readers that progress often depends less on avoiding failure and more on the determination ...

A new study by Professor Ekrem Dere suggests that imagining the future, or “mental time travel,” activates the brain’s reward ...

A new study shares why some people mentally travel into the future more often than others. AI-generated image. Photo: ChatGPT Recreated A researcher in ...

Neural mechanisms underlying active avoidance are not fully understood. Here authors show that avoidance actions are positively reinforced by learned safety signals. With training, control shifts from ...

This challenging program will allow future professionals (e.g., personal trainers, strength and conditioning professionals, physical educators, sports scientists, physical therapists, athletic ...