As programmatic buying expands, advertisers increasingly demand transparency, triggering shifts across the ecosystem for agencies, ad-tech platforms and publishers ...

Google showcased AI ads blending into video, contextual chat ads, and agentic tools for precise, real-time targeting and ...

If buyers want control, they need “bid rationalization,” shaping supply at the bid-request level so they see better, more outcome-relevant opportunities.

In a fragmented media maze, MiQ Sigma dares to unify India’s digital chaos—promising smarter ad targeting and sharper ...

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

Podcast advertising has become more targeted and sophisticated, although there have been ongoing growing pains.

Learn how technology is changing and how adapting to it can help your marketing.

Periods of uncertainty naturally shift how people interact with the world around them. When events unfold quickly, most of us turn to the internet first to understand what is happening, what the ...

Agentic AI tools are streamlining campaign setup and optimisation, prompting agencies to rethink roles as planners move towards strategy and outcome-driven decision-making ...

Detailed price information for Applovin Corp Cl A (APP-Q) from The Globe and Mail including charting and trades.

Detailed price information for Ibotta Inc Cl A (IBTA-N) from The Globe and Mail including charting and trades.

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works.