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Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying an AI-optimization tool is any different than hiring an SEO or buying an ...

AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Google has started rolling out ads in AI mode, which is the company’s “answer engine,” not a search engine. AI mode has been available for a year and is accessible to everyone for free. If you pay for ...

Adobe Inc. revealed today that it plans to acquire digital marketing and search engine optimization company Semrush Holdings Inc. for $1.9 billion in an all-cash transaction. Founded in 2008, Semrush ...

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

GEO, AIO, SEO—the acronym to describe this new marketing era is still up for debate. Regardless of whether you and your team call it generative engine optimization, artificial intelligence ...

Google’s AI Overviews and AI-driven search are reshaping content creation, SEO, and user behavior. As we watch this fascinating evolution of search – and continue to debate what we call this new ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO. As people start relying on chatbots to discover new products, retailers are having ...