Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha. Although this cohort, born between 2010 and 2024, is still too ...

Chatty, bright-eyed children surrounded US Department of Education Secretary Linda McMahon as she walked with them through an airy building in Texas. Part of a 50-state tour, this stop last year was ...

ARK Fjordur is one of the best survival sandbox games out there. The vibrant title takes players into a fantasy land straight out of Norse mythology. Dark caves, deep blue seas, snowy mountains, dense ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

One day last fall, Kristine Barrios’ 9-year-old daughter got stuck on a lesson in IXL, the personalized learning software that served as her math teacher. She had to multiply three three-digit numbers ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Christopher A. Farrell is a bestselling author, and former Wall Street trader and market maker with nearly 30 years of experience, trading over $20 billion in transaction value over his career. Dr.

At Austin’s Alpha School, students spend just two hours a day on academics, led by artificial intelligence tools. New Alpha schools are set to open in about a dozen cities this fall. Alpha School, ...

There’s a sneaky contributor to the growing anxiety of the emerging generation—and it’s not just screen time. If smartphones and social media are to blame for Gen Z’s 139% increase in anxiety, then ...

Short attention spans, an overdependence on technology and a lack of interest in learning are all things that Generation Alpha has been accused of having. The demographic, born between the 2010s and ...