Despite a burst of popularity during the COVID-19 pandemic, the AR/VR industry now seems adrift as companies try to decide how best to use the range of devices available. As tech vendors shift their ...

Snap on Wednesday said its unit working on the development of augmented reality glasses is now housed under a wholly owned subsidiary named Specs Inc. The company said the subsidiary will provide ...

In premium markets, early insight and experiential clarity beat scale, noise and raw volume. AI creates real advantage when it reveals opportunity sooner, not when it merely automates. Luxury real ...

Now, Shoei has just turned up with the GT-Air 3 Smart, the world’s first to feature fully integrated augmented reality. To do so, it partnered with the France's EyeLights – the same company that ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

What if your sunglasses could do more than just shield your eyes from the sun? Imagine a sleek pair of Ray-Bans that not only look stylish but also project notifications into your field of view, ...

Niantic is giving its cute AR cartoon companions a voice that will let them guide you around in the real world and point out interesting facts. The feature is being demo’d first in Snap Spectacles.

New York’s Metropolitan Museum of Art is currently home to a guerrilla art project featuring the work of 17 Native artists. The unsanctioned augmented reality exhibition, “Encoded,” was launched by ...

Rochester, Minn.-based Mayo Clinic and Cleveland Clinic have invested in a $24 million funding round for augmented reality startup MediView. The company, which was founded on intellectual property ...