It starts and ends with what P & G calls its "lifeblood": innovation. In practice, this means heavy investment in research ...

New research studies reinforce the notion that brands should focus on associate themselves with sounds. Yet, sonic brand ...

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public ...

If your brand doesn’t reflect your ambition, you’re losing business before you even walk into the room. Our private briefing for 5,000 CEOs breaks down how to close the gap between your vision and ...

A lesson from a renowned chef about turning unexpected moments into meaningful content. His team built technology that reduces stress rather than adding more work to an already overloaded restaurant ...

Brooks Brothers on Wednesday launched “Make It Yours,” a campaign that looks to reposition the brand for a new era of consumers, per details shared with Marketing Dive. Founded in 1818, Brooks ...

One of the biggest things changing in social media marketing is the shift from virality to building brand communities. For many years, brands decided their social media strategy based on engagement ...

Are chain restaurants cool now? Apparently. Like every other vestige of early 2000s millennial childhood, people are feeling nostalgic for vinyl booths and laminated menus, so much so that the Harris ...

Marketers worried about improving their brand’s profile in LLM chatbot results or within the concise summaries of Google’s Overviews have mostly focused on the world of text: earned media coverage, ...

Marketing teams are responsible for attracting new customers, engaging current ones, promoting products, and driving sales. Using the same approach for each of these varied tasks probably wouldn’t ...

When brands want to scale their businesses, they often turn to Nordstrom. But as retail has evolved, the department store’s role has changed significantly, according to Jamie Nordstrom, chief ...

Thinking about how to make your brand stand out? Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to ...