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On St. Patrick’s Day, as 2 million spectators flood the streets of New York City, USAT, a digital dollar issued by Anchorage Digital Bank, is taking over Times Square. The brand activation combines ...

USA₮ launches a Times Square takeover during NYC’s St. Patrick’s Day Parade, using immersive ads and QR codes to bring ...

On St. Patrick's Day, as 2 million spectators flood the streets of New York City, USA₮, a digital dollar issued by Anchorage Digital Bank, is taking over Times Square. The brand activation combines ...

It’s not nearly as intimidating as it looks.