For most of us, the reality of owning makeup brushes is a cycle of daily use and perpetual procrastination when it comes to ...

E.l.f. continues to report high sales growth and capture market share. Margins have been pressured by tariffs and investments ...

The SWAN Beauty Mirror is an intelligent, thoughtfully designed piece of technology that transforms the familiar ritual of ...

From the under-$20 retinol serum reviewers compared to an almost-$100 one(!!) to the Urban Decay eyeshadow ~swap~ with all ...

Age spots ‘just look grey’ if you cover them the wrong way - here’s how to erase them instead. Makeup artist Val Garland shows how to use a colour corrector.

How Time Flies is a daily feature looking back at Pantagraph archives to revisit what was happening in our community and ...

Find winning stocks in any market cycle. Join 7 million investors using Simply Wall St's investing ideas for FREE. e.l.f. Beauty (NYSE:ELF) has launched its first-ever hair products line, entering the ...

Good afternoon, everyone. It's my pleasure to welcome e.l.f. Beauty back to CAGNY. They are a category disruptor in beauty, owning the #1 brand by unit share in U.S. color cosmetics and 3 of the ...

Shares of e.l.f. Beauty rallied Thursday after the cosmetics maker boosted its full-year outlook, as shoppers continue to seek out lower-priced cosmetics and as its acquisition of Hailey Bieber’s ...

E.l.f. Beauty reported a major earnings beat Wednesday and raised its fiscal full-year guidance. Its recent acquisition of Hailey Bieber's skin-care company, Rhode, contributed $128 million to the ...

Melissa McCarthy can add "telenovela star" to her résumé. The actress, 55, stars in e.l.f. Cosmetics' Super Bowl ad, out today, which was inspired by a classic telenovela and furthers the brand's ...

E.l.f. Beauty Inc. on Wednesday opted not to offer a full-year financial forecast, saying tariffs were making the consumer landscape too difficult to measure. But on Thursday, shares of the cosmetics ...