How To Prove PR Business Value With UTM Parameters & GA4

Learn how to use GA4 and disciplined UTM tagging to turn PR from a cost center into a measurable revenue driver.
InfoQ

Google BigQuery Previews Cross-Region SQL Queries for Distributed Data

Google Cloud has recently announced the preview of a global queries feature for BigQuery. The new option lets developers run ...
Search Engine Land

How to use GA4 and Looker Studio for smarter PPC reporting

Data isn’t just a report card. It’s your performance marketing roadmap. Following that roadmap means moving beyond Google Analytics 4’s default tools. If you rely only on built-in GA4 reports, you’re ...
IEEE

A Generative AI Framework for Semi-Automated Oracle SQL to BigQuery SQL Code Migration using LLM Driven DAGs and Iterative Refinement

Abstract: Translating Oracle PL/SQL into BigQuery SQL (BQ-SQL) is a persistent obstacle in data-platform migration. We present a semi-automated, human-in-the-loop workflow that orchestrates large ...
GitHub

shubhampathakk/sap_bw_to_bq_agent

This agent automates the migration of SAP BW logic to Google Cloud Dataform (.sqlx) by leveraging Google's Gemini 3 Pro models. It takes a raw lineage JSON export from SAP BW and generates a fully ...
InfoWorld

Google expands BigQuery with conversational agent and custom agent tools

The additions let data teams ask progressive, context‑aware questions in natural language while enabling developers to deploy governed analytics agents across applications via unified API endpoints.
InfoQ

Google BigQuery Adds SQL-Native Managed Inference for Hugging Face Models

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Ludi Akue discusses how the tech sector’s ...
Searchenginejournal.com

Breaking Into The Black Box: Unlocking Meta’s Product-Level Ad Data

Ecommerce and Meta often go hand in hand. You can give Meta a 20,000-item catalog and a budget, and with its AI-powered Advantage+ campaigns, it’ll try to pair the right person with the right product, ...
InfoWorld

Google tests BigQuery feature to generate SQL queries from English

The ability to write parts of SQL queries in natural language will help developers speed up their work, analysts say. Google is previewing a new AI-driven feature in its BigQuery data warehouse that ...
Search Engine Land

Spam traffic in GA4: How to detect, filter & prevent it

Spam traffic distorts your analytics data, which can lead to poor marketing decisions based on false performance signals. It’s become more visible in Google Analytics 4. Compared to Universal ...
IEEE

Integrating Performance Testing Pipelines with Cloud-Based Analytics for Predictive Modeling Using ML

Abstract: As technology is evolving rapidly, it is required to develop, test, and deploy software with optimal performance to meet current user demands. To meet this demand, performance testing plays ...