Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with brands.

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture ...

Korro Bio, Inc. ( KRRO) 44th Annual J.P. Morgan Healthcare Conference January 15, 2026 1:30 PM EST ...

Across platforms, users are weighing in on the term 'Choppleganger.' According to one TikToker, the word is the melding of ...

Some lucky New Jersey couples have a lot more to celebrate than just the new year. The ball had dropped and the red, white and blue confetti was still swirling in Times Square when the first babies ...

If you're here because you're stumped on what "6-7" means, we are here to help you get ahead of your teen and keep up with the trends. Here's where the term "6-7" comes from, and more Gen Alpha slang ...

If you watched Jeopardy! on December 29 and do not have a Gen Alpha in your life, you might have been wondering what one category meant. Fans reacted to the “annoying” “6,7” category on the game show ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

Like the generations before them, Generation Alpha has their own set of words and phrases that bind them together. For anyone dreading sitting across from their teenage cousin and feeling like the ...