These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

Learn which strategies matter now and where marketers should shift budgets for stronger, more reliable performance this year.

The jump to marketing mix modeling-like features for small companies became a reality with support from AI agents, but ...

You never know what Boston Celtics President of Basketball Operations Brad Stevens will do at a given NBA trade deadline.

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough to matter.

Getting Texas A&M's No. 2-ranked 2027 class off to a sensational start was quarterback Jayce Johnson's commitment on Aug. 3, 2025. Since then, however, there have been some noteworthy staff changes, ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

After their impressive qualification for the Coppa Italia semifinals, Lampo Meridien is back in the Promozione league. Benesperi's team has earned the right to face Atletico Maremma (in a one-off ...

The 7Ps of marketing offer a more gentle understanding of the whole marketing process of the company, which specialises in services. Learn more! Marketing isn’t magic; it’s a system for making money.

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

Want to build a real estate career that lasts? Mastering the art (and science) of real estate marketing is a crucial first step. The key to effective real estate marketing is finding that Goldilocks ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...