There’s a consistent pattern in failed or underperforming AI initiatives. Business leaders tend to frame AI through the lens of what they see as the most urgent problems—bottlenecks in productivity, ...

Target built a generative AI system to improve marketing campaign forecasting by retrieving and ranking similar historical ...

Marketing Dive caught up with attendees to ask them about their biggest surprises and frustrations, plus what they want to see more of at the festival. “Loss Or Celebration Outcome Support,” or “L.O.C ...

Organic traffic is declining, but answer engines are driving higher-intent conversions. Here’s how CMOs should rethink strategy, structure, and measurement. Join our on-demand webinar to understand ...

Aggarwal et al. develop OCaMP, an orange fluorescent calcium indicator optimised for imaging neural activity at wavelengths above 1000 nm, enabling improved deep tissue imaging and expanded ...