Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Making a video game usually means learning to code, working with complex game engines, and spending hours piecing everything together. That is true even for simple casual games. Many aspiring ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

Matthew Bromberg says the new Unity AI will be showcased at GDC in March. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Shares of video game engine developer Unity Software (NYSE: U) have been sent through the wringer over the past two weeks. In late January, the stock crashed after Alphabet unveiled Project Genie, an ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

LONDON, UNITED KINGDOM, January 28, 2026 /EINPresswire.com/ — Dometrain, the leading engineer-led training platform for software developers, has launched its brand ...

In an unexpected bit of news, Toyota has unveiled a proprietary game engine called Fluorite. Nope, this doesn't mean the company is entering the game development any time soon, but rather, is ...

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...

Jan 30 (Reuters) - Shares of videogame companies fell sharply in afternoon trading on Friday after Alphabet's Google (GOOGL.O), opens new tab rolled out its artificial intelligence model capable of ...

A hot potato: Just because game company executives love AI, it doesn't mean everyone feels the same way. According to a new survey from GDC, over half of game developers think it's having a negative ...