A late-maturing brain filter in the thalamus prunes noisy sensory inputs over time, helping adults ignore distractions and focus, offering a neural basis for growing wisdom.

A company claims to have simulated the neurons of an adult fruit fly's brain and letting it roam inside a Matrix-like virtual environment.

Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Exercise does more than strengthen muscles; it also rewires the brain. In a study published in Neuron, researchers reveal that the lasting gain in endurance from repeated exercise—such as the ability ...

I first encountered the McGurk effect in a neuroscience class. My professor played a video of a person moving their lips as if saying “ga,” while the audio track played “ba.” Most students heard ...

Apple has just revealed the new Apple Watch band for Black History Month, “celebrating the power of connection,” the company said. Here’s all you need to know. Apple routinely releases two major ...

Unity (U) stock plunged 24% to $29.10 after Google DeepMind unveiled Genie 3 AI that generates interactive worlds from text. Unity CEO calls world model AI a powerful accelerator. Unity powers 70% of ...

Explore how game engine performance shapes graphics, with an objective Unreal Engine vs Unity game engine comparison to help developers balance visual quality, optimization, and platforms. Pixabay ...

Unity is allegedly introducing a new annual fee for its largest Enterprise users, requiring a "minimum commitment" of $250,000 to $2 million, depending on each game's revenue. It will reportedly be ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...