232K views · 3.6K reactions | Throughout history, obsidian has been a...

Have you ever wondered what inspired our logo?🤔 On March 3, 1899, Robert Bosch registered his first trademark: the "burning magnet".🔥🔧 This distinctive symbol was stamped on every magneto ignition device that left his factory, marking the start of our branding legacy. In 1918, chief engineer Gottlob Honold succeeded in refashioning the old trademark to create a new one, the "armature in a circle," which sported clean lines and a high level of recognizability. Watch the evolution and applicati

The Black Oil Company History Deliberately Erased in 1917 In 1917, four Black entrepreneurs—Wilson Newman, J.C. Pratt, S.M. Holland, and Heston Welborn—founded the Ardmore Lubricating Oil Company in Oklahoma during the height of Jim Crow segregation. Operating from the "wrong side" of East 2nd Street in Oklahoma City, they purchased a 100-acre oil lease in the Healdton oilfield and struck high-grade lubricating oil worth five times the market price. These pioneers sold shares to the Black commun