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Building a Solid IP Strategy
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“Every day is premiere day,” Kimberly Paige, Chief Marketing Officer for BET joined the Variety Streaming Room presented by Facebook to discuss building excitement around a series and the importance of IP strategy. bit.ly/3pChINF | Variety
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Dennemeyer, one of the heavyweights of the IP landscape, was founded almost 60 years ago in Luxembourg. The technology-driven company pursues what they refer to as a "glocal" strategy — offering worldwide representation to clients regardless of their language and time zone. Kudos to Gabriel Corbescu, who walked us through how the role translation plays in the grander scheme of managing IP rights for global clients in this #LessonsInLocalization: https://zurl.co/UNjU 📲Want to know more about the
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