Book tittle:The Go-Giver Authors: Bob Burg and John David Mann The Go-Giver is a story about a guy named Joe. He is ambitious, aggressive, up-and coming, good guy but very frustrated. So he learns that shifting his focus from getting to giving. And when we say giving in this context we simply mean constantly, constantly proving value to others and that not only is that a nice way to live life and conduct business, it's also also a very financially profitable way as well. The law of receptivity: