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Ministry of Tourism India: Incredible India • Ads of the World™ | Part of The Clio Network
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According to a World Travel & Tourism Council (WTTC) report published this year, India’s Travel & Tourism sector is the world's 7th largest in terms of contribution to country's GDP. Travel and tourism sector generated Rs.14.1 trillion in 2016. | The Hindu
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This iconic Indian tourism ad, “Atithi Devo Bhava,” beautifully captures the soul of India by showcasing warmth, hospitality, and deep-rooted cultural values. Set against the breathtaking landscapes of the Himalayas, the film highlights how guests in India are welcomed with genuine respect, care, and human connection. Through stunning visuals, simple storytelling, and emotional moments, the campaign goes beyond promoting a destination—it tells a story of belonging, spirituality, and tradition. T
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