Patrick Ta Beauty’s big Middle East entry just dropped via Sephora, rolling out across 34 doors in the UAE, Saudi Arabia, Kuwait, and Qatar. Online launch hit on Jan 16, in-store followed on Jan 22, with Patrick himself showing up for meet-and-greets and activations (like that Dubai Mall appearance). But let’s be real… for all the hype about “remarkable demand” and 36% of global DTC sales already coming from the region pre-launch, the rollout felt surprisingly low-key. No massive billboards take
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FacebookRich Lux
Patrick Ta Beauty’s big Middle East entry just dropped via Sephora, rolling out across 34 doors in the UAE, Saudi Arabia, Kuwait, and Qatar. Online launch hit on Jan 16, in
Rich Lux. . Patrick Ta Beauty’s big Middle East entry just dropped via Sephora, rolling out across 34 doors in the UAE, Saudi Arabia, Kuwait, and Qatar. Online launch hit on Jan 16, in-store followed on Jan 22, with Patrick himself showing up for meet-and-greets and activations (like that Dubai Mall appearance). But let’s be real… for all ...
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