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1:57
In 2003, Honda transformed automotive advertising with its iconic “Cog” commercial—a two-minute Rube Goldberg–style chain reaction constructed entirely from parts of a Honda Accord. Instead of relying on CGI or flashy visual effects, the advertisement used real engine components, gears, tires, and body panels taken from a disassembled Accord. Each piece was meticulously positioned to set off a precise sequence of movements, collisions, and reactions, culminating in the fully assembled car smooth
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