Mastering Zillow Leads: A 3-Step Process for Real Estate Agents | Discussion

Most agents talk about paid leads. Very few talk about spending over $1 million on Zillow leads and what actually happens after the checks clear. Matt breaks down his real experience with Zillow paid leads. What produced results, where the math stopped making sense, and how his strategy has changed as the real estate market shifts. This is the kind of perspective you only get after running paid lead systems at scale. If you’re a real estate agent using Zillow, considering paid leads, or wonderin